In 2016, we got people talking with one of the largest summer campaign's Pepsi had launched in years – Pepsi Emojis. Over 600 unique designs were unleashed in more than 100 markets globally to create this universal language. From custom retail programs to regional OOH, sip-sized digital content and powerfully simple POS, we brought the fun to life and encouraged Pepsi drinkers everywhere to pick up their favorite bottles and #SayItWithPepsi.
AWARDS: Gold Effie in the Omni-Channel Shopper Experience, Silver Effie in the Multi-Retailer Program. Silver Addy for My Pepsi. My Emoji. Website based App. Bronze Addy for Sales Promotion.
In 2016, we got people talking with one of the largest summer campaign's Pepsi had launched in years- Pepsi Emojis. Over 600 unique designs were unleashed in more than 100 markets globally to create this universal language. From custom retail programs to regional OOH, sip-sized digital content and powerfully simple POS, we brought the fun to life and encouraged Pepsi drinkers everywhere to pick up their favorite bottles and #SayItWithPepsi.
