FLAVORS | SEAGRAM’S 7 Crown

Seagram's 7 Crown is an American icon with a rich heritage and three distinct flavors in it’s portfolio; base, apple, and dark honey. To resonate with Seagram’s drinkers, we spoke to each flavor in a bold, no nonsense way. The following are looks we created for apple, dark honey, and portfolio. They were used across a variety of elements, including print, social, point of sale, and on-premise.

AD: Gina Cutarelli